Indian Bridal Couture
Indian Bridal Couture
A Timeless Journey of Bridal Elegance, Passion & Purpose
Where Heritage Meets Haute Couture
At VAMA Designs, we don’t just design bridal wear — we craft heirlooms. Founded in the heart of the San Francisco Bay Area, VAMA is a fusion of Indian elegance and contemporary global fashion. Our collections tell the story of tradition reimagined, of colors, craftsmanship, and culture — all woven into garments that speak to the soul of every bride.
With over 500 ready-to-wear designs — from bridal lehengas and sarees to sherwanis, fusion gowns, and bespoke jewelry — we serve as a one-stop destination for wedding couture.
From the first sketch to the final fitting, your dream bridal ensemble begins here.
Our Philosophy: Your Story, Stitched in Silk
Every bride is a universe of memories, culture, and dreams. At VAMA, we believe that her wedding attire should embody all of that — and more. With intricate handwork, luxurious fabrics, and inspired designs, each VAMA creation becomes a chapter in a bride’s personal fairytale.
Meet the Visionary: Vaijayanti Baldua
Turning Passion into Fashion
“My business is my passion,” says Vaijayanti Baldua, the founder and creative force behind VAMA Designs. After an 18-year career in technology, with an MBA in Computer Information Systems, Vaijayanti made a bold decision — to leave the corporate world and pursue her dream of transforming South Asian bridal fashion in the U.S.
Inspired by the struggles brides and grooms faced in finding quality, modern Indian outfits in America, she turned her lifelong love for design into a full-fledged couture house.
The Story Behind the Seams
Vaijayanti opened VAMA Designs in 2012 with a mission to empower every bride with confidence, beauty, and authenticity. The journey wasn’t easy — from building trust to doing 14 fashion shows in her first year just to create awareness. But with determination and digital savvy, she built a loyal clientele and a beloved brand.
Today, VAMA Designs is not just a boutique — it’s a bridal destination known for exceptional service, deep cultural understanding, and stunning craftsmanship.
“When a bride tells me she feels relaxed after walking in, that’s success.”
Where Heritage Meets Modern Elegance
From the classic red lehenga to fusion silhouettes for today’s global bride, our couture celebrates:
- Rich Indian craftsmanship – zardozi, gotta patti, chikankari & more
- Premium fabrics sourced for beauty and comfort
- Contemporary cuts that flatter every figure and vision
Each piece is a work of art — tailored not just for fit, but for legacy.
The VAMA Bridal Experience
When you choose VAMA, you're choosing more than a dress — you're entering a journey guided by care, creativity, and craftsmanship. Our dedicated team works with each bride to bring her vision to life through collaborative consultations and custom couture.
Visit Us to learn how to book your consultation and fittings
What Makes VAMA Unique?
Authenticity & Artistry
We preserve Indian traditions through expert artisan work
Tailored with Love
Each outfit is made-to-measure and deeply personalized
Bridal-First Approach
We treat every bride as family — with warmth, patience, and passion
One-Stop Bridal Studio
Brides, grooms, and bridal parties can find coordinated looks under one roof.
Your Moment, Made Timeless
Our couture is more than a garment. It's a feeling. A memory in the making. A whisper of tradition that becomes your voice on the most important day of your life.
Your dream lehenga is just one appointment away.
Browse | Try | Customize | Fall in Love
Let’s Begin This Journey Together
Want to plan your visit or learn more about fittings, timelines, and bridal party coordination?
Explore Our Studio & Bridal Booking Process.